There are ten provinces in Zambia and all of them are endowed with good economic potential. The challenge is to convert this potential into a reality. A possible pathway to address this challenge is to establish the role of trade as a means for poverty reduction. While this exploration is happening for a long time, there is hardly any attempt to do so from the point of view of community participation (the role and responsibilities of communities in participatory and inclusive growth). Community awareness on the role of trade in poverty reduction, supply-side challenges and related issues are important factors to be looked at to facilitate people’s participation in the growth process. In this regard, workshops on identified issues, challenges and opportunities in mainstreaming trade into Zambia’s national development strategy in six (6) selected provinces around the country are being conducted;-